Ever wonder what happens behind the scenes when a celebrity gets caught in a scandal? Question how realistic reality shows really are? Are you skeptical of Influencers flaunting their wealth on Instagram? Today’s guest, PR Expert and President of ZTPR Zack Teperman, helps us get to the bottom of it all!He gives us the scoop on PR stunts, how they happen and what makes them successful, and Zack should know, since he pulled off a great one himself! He gives sage advice to celebs like Britney Spears and Will Smith and even offers tips and tricks for anyone looking to up their PR game. You don’t have to be famous to use PR to your advantage, you just need to be smart and resourceful.Zack pulls back the curtain on celebrity publicity and we are here for it! Want to get in the news? Get your picture in the paper? Build your brand? Zack tells you how, and it’s easier than you think. You don’t want to miss a second of this episode!
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Miss Understood with Rachel Uchitel
Executive Producer: Alison Goodman
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