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Buying a Diamond? What You Need to Know About Lab-Grown vs. Real Diamonds with Watch King NYC

If you think this episode is just about diamonds, think again. In this in-person conversation, Moshe—known to millions as Watch King NYC—joins me to break down one of the most misunderstood debates in luxury today: lab-grown versus natural diamonds, what actually holds value, and what buyers should really be paying attention to.

But behind the expertise is a story most people don’t know. Moshe opens up about his life before the watches and the following—growing up in a deeply religious Jewish household, becoming a rabbi, and later losing everything through addiction and financial collapse. At one point, he was homeless. What followed was a complete reinvention and the creation of the empire people now see online.

We talk candidly about luxury as an investment, the psychology of status, and how misinformation—especially around diamonds—can cost people far more than money. This conversation blends hard-earned personal experience with real-world expertise, offering both clarity and perspective for anyone thinking about buying a watch, a diamond, or redefining success altogether.

In this episode, we discuss:

  •  Lab-grown vs. natural diamonds: what actually matters when buying

  •  Common misconceptions about diamond value and resale

  •  Whether luxury watches are truly an investment

  •  Moshe’s journey from rabbi to rock bottom to rebuilding an empire

  •  What people misunderstand about wealth, status, and reinvention

Guest:

Moshe, aka Watch King NYC

Instagram: @watchkingnyc

If you’re considering an engagement ring, a luxury purchase, or simply questioning what real value looks like, this episode delivers insight you won’t get from a showroom—or an Instagram feed.

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