In this episode, Rachel sits down with Andrew Rosener, the self-made mogul behind MediaOptions, the world’s #1 domain brokerage. From selling scallops to selling some of the most valuable names on the internet, Andrew has turned a niche idea into an empire — brokering digital real estate for clients like Elon Musk, Amazon, and Zoom.
Rachel and Andrew break down what makes a great domain — and a great brand name — in an age where attention is the new currency. Andrew shares how he created the “Rosener Equation” for valuing domains, why he believes digital assets are the new commercial real estate, and whether it’s still possible to break into the space today.
This isn’t just about the business of domains; it’s about vision — how to see value before everyone else does, and why the next frontier of wealth is already online.
In This Episode, You’ll Learn:
What makes a domain name powerful — and why some are worth millions
How Andrew built an $800M brokerage with only six employees
The difference between a good brand name and a great one
Why the smartest investors are shifting from property to digital assets
Whether it’s too late to profit from domain investing
Andrew’s philosophy on novelty, success, and doing what others won’t
Guest Info
Guest: Andrew Rosener
CEO & Founder: MediaOptions
— — —
VISIT OUR AMAZING SPONSORS!
ROGERS HOOD APOTHECARY
Go to rogershood.com and use code RACHEL at checkout for 10% OFF
PLEASE LIKE, SHARE, SUBSCRIBE, AND GIVE US A 5-STAR REVIEW!: ratethispodcast.com/missunderstood
Shop Miss Understood Merch https://missumerch.com
Follow Rachel on TikTok!
Follow Rachel on Instagram
Follow Rachel on X
Follow Rachel on Facebook
Follow Rachel on LinkedIn
Follow Rachel on Rumble
Rachel’s Linktree
Executive Producer: George Carmona
Please like, share, subscribe, and give us a 5-star review!
Do you have show ideas, media requests or sponsorship opportunities?
Email the show at: infomissunderstoodpodcast@gmail.com
Watch every episode on YouTube! @missunderstoodpodcast
Listen on Apple Podcasts!
Watch every episode on Patreon: Miss Understood with Rachel Uchitel Patreon
Support this podcast at — https://redcircle.com/miss-understood-with-rachel-uchitel/exclusive-content
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy